Do you think the humorous PMS ads to drink more milk are too sexist for most …

What do women think of the PMS ads for drinking milk as a possible remedy? See, the Time.Healthland article by LauraLaura Blue, “Got PMS? Milk Marketers Launch an Audacious, Funny New Ad Campaign.” The ad using PMS-related ‘humor’ to imply that the 300 mg per 8 ounce cup of milk you drink in some way will lessen your PMS symptoms. Sacramento retiree and an avid reader of nutrition books, A.J.D. explains, “I can take calcium supplements along with vitamin D3 so the calcium would be absorbed and along with fat-soluble vitamins A,D,E, and KK if I want calcium to go into my teeth and bones rather than into my blood, arteries, and organs. See the photos, New PMS milk ads make waves Photos | New PMS milk ads make waves and the site, California’s ‘sexist’ PMS milk ads – The Week. Also see the PMS Milk Commercial, uTube.

“Do I really need 1,200 mg of calcium daily?,” explains A.J.D. “What I probably would need more is about 300 mg of magnesium, vitamin D3, and enough calcium from all the vegetables and fish I eat without having to stuff myself with non-fermented dairy products if much of what I get from dairy is a lot of gas. That’s why I make my own nut milk. Besides, I heard that milk and sugar contribute to cataracts, but not fermented milk such as cheese, kefir, and yogurt.” See the article, Cataracts – treatment, nutrition, self help.

According to that article, “Even milk sugar, lactose, found in all dairy products, can contribute to cataract formation, as it destroys gluthathione and VitaminVitamin C in the lens.” Not everyone would concur with that article, but some do. You’d have to look deeper into the research. See, A Comprehensive Manual for Practitioners of Oriental Medicine.

A.J.D. in Sacramento explains, “The food highest in calcium by the way is the dried herb that is named savory which tops the list with 2132mg of calcium per 100g serving (213%RDA), that is 85mg (9% RDA) per tablespoon. Also think about tofu with 372 mg of calcium per just 100 gram serving. There are plenty of foods that have more calcium than milk. I think fermented or cultured milk is healthier for me than plain milk.” For further information on foods highest in calcium, see the site which A.J.D. refers to, Top 10 Foods Highest in Calcium.

According to the California Milk Processor Board, the following claim is made: “A majority of women who consumed 1,200 mg of calcium a day for three months reported being less irritable, weepy and depressed, and suffering from fewer backaches, and less cramping and bloating. With 300 mg of calcium per glass, milk is the perfect PMS comfort food.” The problem is there are other forms of calcium instead of milk such as salmon, broccoli and various non-dairy foods that are as high in calcium in milk without the bloating, gas, and diarrhea some lactose-intolerant people may get from dairy products that are not fermented.

The ad campaign was designed for the milk processors by San Francisco’s Goodby, Silverstein & Partners — the advertising bureau that also created the famous “Got milk?” campaign in 1993, according to the Times. This latest campaign will include traditional ad formats like billboards, posters and radio ads, but also add Internet banner ads, on-line videos, and social media presence.

Because the ad campaign is build around the evidence that drinking milk could help ease the symptoms of PMS. Check out the evidence on its gotmilk.com website. The study behind that calcium-PMS claim can be found here.

According to the study, among PMS-suffering women, 55% of those randomly assigned to take daily calcium supplements showed substantial improvement in PMS symptoms after three months. The problem is without vitamin D3 and some magnesium, how is the calcium expected to be absorbed by the body?

The issue also is that 45% of those taking calcium did not show much improvement. The study also showed that about a third of women who did not take calcium also got better slowly, experiencing substantial improvements in symptoms without the supplements. So basically is it really calcium that helps PMS or is it more like magnesium and vitamin D3 with a tiny vitamin K-2 as well? Check out the various studies online. How do you feel about sexist humor focusing on women’s PMS and men’s attitudes toward this affliction?

Sometimes PMS or PMT as it’s called in Europe is a problem related to an overall diet that is not balanced or too heavily focused on sugars, starches, too much salt, and too many of the wrong fats such as too many omega 6 fatty acids and too tiny omega 3 and 9 fatty acids, or transfats. Maybe it’s time for an oil change as well.

More source:

Are the humorous PMS ads inspiring you to drink more milk or are ...
Is New Milk Campaign About PMS Funny or Sexist?
Got PMS? Have a Glass of Milk, You Crazy Bitch | Adweek
Spilled Milk: No, Everything You Do is Sexist | Bitch Media

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Submited at Sunday, July 17th, 2011 at 2:00 am on Uncategorized by Gillan
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